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WHAT DO YOU & YOUR AUDIENCE NEED? |
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“The NEED provides the continuation of the story, or the moment after, so the listener takes action.” ― Elaine A. Clark, There’s Money Where Your Mouth Is |
~ Business objectives define outcomes and results, such as increase revenue, improve customer satisfaction, launch a new product, or expand market share. ~ Personal needs are core desires and aspirations that fuel a person’s actions and emotions, such as a need for love, security, change, peace, adventure, understanding, success, etc. |
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OBJECTIVES are INTELLECTUAL.
NEEDS are EMOTIONAL. | | How Do You Define the ‘NEED’? |
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| The Need For… Clarity The Need is the subtext and driving force of a person’s actions. Often, the Need is not acknowledged. When the Need is acknowledged… and culled down to a single word… the purpose of the message snaps into place. The clarity of that specific Need gives the message purpose. This purposeful Need serves as a through-line for the message that shapes how and why the message is delivered. A successful 1-word Need takes on the characteristics of a boomerang that is tossed out to the audience… and returns back to the speaker with the desired Need result.
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NEED: The ‘N’ in Making It M.I.N.E.® |
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The M.I.N.E. Acronym stands for:
M = Motivation I =Intentions N = Need E = Emotions |
NEED = SUBTEXT“I apologize for such a long letter - I didn't have time to write a short one.” - Benjamin Franklin It takes time to condense descriptive words and phrases into one word. Once you do, the clarity of that Need-Word snaps the message into place. It’s the driving force of the message, the connecting through-line with your audience, and the story arc that bookends the motivation with the reason why you’re talking. |
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Defining a NEED |
How does the Need fit in with the Motivation and Intentions in M.I.N.E. process discussed in the previous two newsletters? Motivation is the prior moment that fuels the Need. Intentions are active and are preceded with the spoken or implied word ‘to’. Need is clarified by one word and preceded by the word ‘for’.
Below is a list of a few NEEDs. Read each one aloud. Hear and Feel the difference as you shift from one Need to the next. A need for FUN. A need for RECOGNITION. A need for HOPE. A need for VALIDATION. A need for UNDERSTANDING. A need for ACTION. |
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You NEED to listen toElaine Clark’s Real Talking Tips Podcast |
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 | 🗣 52 VO and Speech Communication LessonsAs a coach and educator, I understand that people learn differently. Now you can view, read, watch, move, and improve your Voice-Over, Speaking Voice, Podcast, Presentation, and Communication skills via the RealTalkingTips web, blog, and audio/video podcast platforms. Begin with Ep 1 - Identifying Your Strengths & Weaknesses - and work your way to Ep 52. For maximum benefit, practice each tip and complete each assignment before you move on to the next episode. |
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🎙️ Need a REAL Voice-Over Talent or a REEL Demo Producer? |
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@ElaineClarkVO YouTube Talent DatabaseClick the video above to hear talented voice actors and the demos that I produced for them. Casting Directors, Producers, and Talent Agents - check out this exciting free VO talent database. Contact the voice-over talent directly. Their email and website is provided at the end of each demo. Contact me for coaching and demos: elaineclarkvo.com/contact. Or, email me directly: elaineclarkvo@gmail.com.
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Check Out Elaine Clark’s Books & Apps! |
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NEED = WHY 🤷♂️ |
Have you ever wondered WHY someone is talking? Does the message sound good but lacks purpose? Do you just hear a bunch of pretty words? Chances are that speaker hasn’t defined their message into a one-word Need. |
The more words used to describe the message, the more unfocused the message will be. Instead… If you need a little help applying this technique, you can always schedule a coaching session. I’m here for you! | |
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